About HealthPivots

A nimble company with a passion for bringing high quality service to our clients and answering questions through data

Our story

Jay in 1985

The Portland, Oregon based company was founded by Jay D. Cushman in 1985, following nearly a decade of data-intensive consulting to the healthcare field. The Hospice Market Atlas product, available since 2009, established a new standard for visualization of trends in the need for, and delivery of, hospice services. Companion Atlases were subsequently developed for Home Care Services and for Hospital & Post-Acute Care, along with the State Hospice and State Home Care Profiles.

The initial offering of an interactive business intelligence product began in 2009, with the introduction of the Desktop Toolkit. The Toolkit was retired with the launch of DataLab in 2018. Today, HealthPivots’ clients span the country, serving the healthcare field in all 50 states. We support integrated healthcare systems, hospice and home health agencies, skilled nursing facilities and free-standing hospitals as they strive to improve their marketplace performance, enhance partnerships with other agencies and improve outcomes for patients.

The HealthPivots Team

Jay Cushman

Jay Cushman

MBA, MS in Physics

President & Founder

A consultant in the healthcare field for the past 40 years, Jay has deep expertise in the post-acute sector. Since 1985, Jay has provided management consulting and health planning services as well as expert testimony on the planning and regulation of health services. Jay was an early adopter of planning and analytics, developing custom software to exploit extensive health databases. Jay’s unique way of visualizing data is focused on following the care trajectories of patients within a complex healthcare network. He uses this skill to build data tools that identify the pivot-points where care management decisions can optimize leverage over costs and outcomes.

Jay is passionate about enabling health care organizations to make data-driven decisions by making complex data accessible and understandable. Jay founded HealthPivots in order to put interactive and actionable data tools in the hands of decision-makers within the healthcare sector.

Lougie Anderson

Lougie Anderson

PhD in Computer Science


As CTO, Lougie oversees the overall technology direction of HealthPivots. A thirty-eight year veteran of the computer industry, HealthPivots benefits from Lougie’s extensive background in architecting and implementing complex, highly secure, distributed enterprise systems and from her history of original research in the Internet, Object Technology, Database Design and Agile Management. Lougie holds PhD and Master’s degrees in Computer Science from University of Washington as well as dual bachelor’s degrees in Physics and Mathematics. Lougie has more than twenty professional publication credits and has held numerous positions on various industry committees and panels. Lougie seeks to ensure that HealthPivots DataLab is responsive, secure and accessible for all clients. She appreciates HealthPivots’ commitment to rigor and innovation.

Bob Tavares

Chief Commercial Officer

As the Chief Commercial Officer for HealthPivots, Bob oversees product and client management, guided by his passion for analyzing Medicare claims data to improve quality and financial performance. Prior to HealthPivots, Bob was the Chief Strategy Officer at Cyft, an artificial intelligence platform focused on improving care for seniors with advanced illness.  Bob also led the digital health strategy at UnitedHealthcare and held senior roles at Emmi (patient engagement platform acquired by Wolters Kluwer) and HealthShare (data analytics provider acquired by WebMD). During his career, Bob has helped over 100 health plans and Accountable Care Organizations implement technology enabled population heath programs.

Adrienne Tozier de la Poterie

Adrienne Tozier de la Poterie

MPH in Biostatistics and Epidemiology

Director of Data Analytics and Development

Adrienne joined HealthPivots in 2008. She develops interactive tools to provide meaningful information to clients in a user-friendly way. Adrienne tackles complex databases to develop the reports our clients need to make data-driven decisions. When clients face challenging questions, Adrienne enjoys matching problem-solving logic to our many data sets to identify and calculate the statistics needed to craft answers. She establishes how to present this data in ways where the statistics communicate a story.

Greg Woolsey

Greg Woolsey

BS in Mathematics

Director of Engineering

With over twenty years of experience in the information technology sector, Greg has extensive experience as a software engineer and database administrator. Accustomed to developing creative technical solutions, Greg’s role at HealthPivots draws on his experience with both back end and customer-facing engineering. Greg enjoys tackling the challenge of managing multiple terabytes of data in HealthPivots’ huge datasets and derives great satisfaction from putting a smoothly working product with a clean interface in the hands of our clients.

Rachael Esterkin

Rachael Esterkin

SM in Public Health

Director of Marketing & Client Services

As Director of Marketing & Client Services, Rachael’s primary responsibilities include overseeing the development of HealthPivots’ Atlas publications and additional written material. Rachael holds an SM in Public Health from the Harvard School of Public Health as well as dual Bachelor’s degrees in Psychology and Media Studies from Pitzer College. Before joining HealthPivots, Rachael focused on program development, monitoring and evaluation for a variety of non-profit and government-run health care programs. Rachael is driven by a desire to support organizations’ ability to improve health outcomes at an agency level, and to close gaps in care within geographic service areas.

Taylor Byrd

Taylor Byrd

BS in Sociology


After receiving his B.S. in Sociology from Portland State University, Taylor joined HealthPivots in 2016 to enhance the rigor of the production process by providing quality assurance for our Atlas publications and HealthPivots DataLab. Taylor’s academic background specialized in demographics and statistical quantitative research analysis, and he has since completed training in the area of Project Management. With this background, Taylor is well suited to establishing and implementing protocols to ensure the accuracy of HealthPivots’ data. Taylor also leads geographic information systems and mapping projects for HealthPivots that focus on local, state and national data.

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